Stand Application Marked*are mandatory

Ms. Sweety Fan
Tel: + 86 21 6169 8367
Ms. Ivy Zong
Tel: + 86 21 6169 8315


  • Company Name (EN)*

  • Company Name (CN)

  • Address (EN)*

  • Zip code*

  • Region/Country*

  • Company phone*

  • Website(Starting with 'http://' or 'https://')

  • Contact Person*

  • Salutation *

  • Mobile*

  • Email*

  • Company Introduction (EN)*

    Remaining characters:1000 Please don't exceed 1,000 characters.

  • Company Introduction (CN)

    Remaining characters:150 Please don't exceed 150 characters.

Product categories

  • Main exhibition area*

    Specific product categories* (make your costumers find you easily, please do not choose more than 3 options for each area)

Application for booth space (The following details can only be taken into account where feasible and cannot be regarded as a condition of participation.)

    Booth type *

  • 1788 RMB/sqm

    2188 RMB/sqm

    2,888 RMB/sqm

    Area in : m * m =
Your applications need to be submitted to the Organizer review.

China in-store 2022 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of China in-store (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone China in-store 2022 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, China in-store will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on China in-store official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about China-in-store, please follow China in-store LinkedIn or visit the official website:

July 27, 2021